Vanderbilt’s School of Nursing had a lot to brag about, but struggled to communicate it all to prospective students. As the marketing team prepared to launch a recruitment campaign, they approached Stonecastle to create an attention-grabbing video aimed at a younger audience.
Social media is loaded with forgettable and poorly-produced brand videos vying for our attention. At Stonecastle, we always say that if it’s not worth watching, it’s not worth making. So we had to find a way to capture the message, promise, and brand of the nursing school within a really entertaining package that demanded attention. The goal was simply to generate enough interest so that viewers visited the school’s website for the details.
Early on, we could tell this project needed a scripted approach that packed a ton of information. No time for character development here. The idea on this one was to present viewers with a flurry of quirky nuggets of info that almost went by too quickly to process. Like all our work, we wanted to leave audiences with a feeling – an impression that spoke between the lines. And that feeling would be confidence, quality, and a little fun.