The heroes behind the heroes

When Vanderbilt Medical Center asked us to create the opening video to kick-off its annual employee celebration event, they said they wanted an upbeat anthem that captured the magnitude of its daily operations. But most importantly, the video had to showcase as many different kinds of employees as we could fit inside three-and-half minutes. Their challenge to us was to explore the furthest reaches of the hospital in order to create an accurate, inclusive picture of Vanderbilt’s workforce.

  • Client: Vanderbilt Medical Center
  • Agency: Stonecastle
  • Type: Healthcare
  • Deliverable: Internal Marketing Video
  • Services: Creative Strategy, Video Production

The Project

The Project


Commercial quality, documentary honesty

 

Our concept was to capture a typical day at the hospital, from start to finish, with all the visual flourishes we would deliver for a commercial campaign. Our team spent two days filming in the hidden places film crews typically avoid: boiler rooms, basements, kitchens, and supply rooms. But it was here we found the remarkable people who keep Vanderbilt moving around the clock.

valets at vanderbilt hospital pose for a photo
a vanderbilt employee in scrubs poses for photo
vanderbilt worker at vanderbilt's instrument cleaning facility poses for a photo
janitor at vanderbilt hospital poses for a photo

A video to honor those who work behind the scenes

 

Having recently completed Vanderbilt Medical Center’s TV brand campaign, which focused on patients and physicians, we saw this event video as a welcome opportunity to turn our cameras on employees who rarely get the spotlight – janitors, food service workers, and call center employees. In this video, they would be the stars. And judging by their reaction at the event, they appreciated every second of it.

a woman plays the violin

About the partnership

 

Over the years, Stonecastle has helped Vanderbilt Medical Center discover and showcase the very best version of itself, whether the audience has been the general public, or as in this case, its own employees. Our partnership, which goes back more than a decade, has produced award-winning recruitment videos, explainer videos, and a TV brand campaign.

 

The Results

The event video played at the beginning of each of Vanderbilt’s five employee appreciation events to “amp up” the crowd.

"Stonecastle produced an amazing opening video to kick off the event. It combined touching stories with high energy all focused on what makes VUMC a special place. The video really captured the essence of the amazing work done here everyday."


Brian Carlson, Vanderbilt Medical Center
Brian Carlson, Vanderbilt Medical Center