A friendly face in a strange new world

Thousands of refugees who land in the United States each year find themselves in an unfamiliar, honky-tonkin’ city called Nashville, which is about as far away from home, culturally speaking, as Mars. The transition can be a terrifying experience, which is why Siloam Health began sending out community health workers – many of them immigrants themselves – to help newcomers navigate life in their new country.

  • Client: Siloam Health
  • Agency: Stonecastle
  • Type: Healthcare, Nonprofits
  • Deliverable: Event Video
  • Services: Creative Strategy, Video Production

The Project

The Project


A story to share with donors

 

Each November, Siloam Health hosts a fundraising gala that includes an event video intended to move its audience to give, and over the years, Stonecastle has been honored to produce several of them. On this occasion, Siloam wanted to showcase its community health worker program and the impact it was making in the lives of Nashville’s foreign-born residents.

nepalese woman in her kitchen
siloam community health worker talks with pharmacist

How we worked

 

In order to get people to care about Siloam’s community health worker program, Stonecastle needed to do more than just explain the program. We had to tell a human story with themes everyone could relate to, like loneliness and isolation. So our documentary team spent several days “embedded” with a health worker named Hannah as she made the rounds serving newly-arrived Bhutanese families.

The Results

The video was featured at Siloam’s annual fundraiser, and later in meetings and presentations with donors and corporate partners. Siloam credits the video for helping to raise hundreds of thousands of dollars.

"We've worked with Stonecastle over the years and we're always blown away by the end product. Not only is the quality of the video excellent, but they know how to tell a story in a way that is authentic and compelling."


Katie Richards, Siloam Health
Katie Richards, Siloam Health