Nashville-based ad agency Buntin Group came to us with an idea to promote a new line of products for its industrial workwear client Red Kap. The agency wanted to film a testimonial video featuring one of Red Kap’s loyal customers sharing his impressions of the new ZeroSkratch uniform.
KEEPING IT REAL
The concept was to interview Jacob Miles, the owner of a paint and body shop in Mt. Juliet, Tennessee. A long-time Red Kap customer, Miles agreed to spend a day showing us around his shop and explaining his preference for the new ZeroSkratch uniform.
Working with a limited budget, we carefully choreographed each setup so we could get the job done with a smaller crew. By limiting the number of setups and sticking to our scene-by-scene shot list, our team was able to create a high-quality testimonial video for Red Kap that surpassed expectations.