In order to drive greater awareness of its position as a leader in patient-focused care, Vanderbilt Health asked us to create a documentary-style brand campaign using the unscripted words of its patients and the physicians who cared for them.
We decided to create a series of TV commercials and intimate short films featuring Vanderbilt Health's diverse community of doctors and patients. We immersed ourselves in their world, casting for compelling stories and learning what makes Vanderbilt's approach to personalized care unique.
Why I Do What I Do
More Than A Patient
Go Live Your Life Short Film
Hannah's Hospital Short Film