DEFINING PERSONALIZED CARE

Vanderbilt Medical Center

The Opportunity

In order to drive greater awareness of its position as a leader in patient-focused care, Vanderbilt Health asked us to create a documentary-style brand campaign using the unscripted words of its patients and the physicians who cared for them.

The Approach

We decided to create a series of TV commercials and intimate short films featuring Vanderbilt Health's diverse community of doctors and patients. We immersed ourselves in their world, casting for compelling stories and learning what makes Vanderbilt's approach to personalized care unique.

Anthem


TV Commercials

Why I Do What I Do


More Than A Patient


Kael


James


Hannah's Hospital


Branded Short Films

Go Live Your Life Short Film


Hannah's Hospital Short Film


The Payoff